The importance of having a website for a business is well understood now a days. It has been created enough awareness of having a business website. But it is equally important to think that you are creating a website for the people too who will be visiting it. Then the question arises, why do people visit your website? There must be some reasons for your prospective customers to come on your link. The website should be finely designed and developed to make it easier to understand and should solve their purpose of visiting your website.
Your perspective customers may come to your website for the following reasons.
- For information
Users may have your visiting card or you have been referred or they have very little information about you and looking to find out in detail. When users come to your ink with the purpose of finding detailed information about your products and services, then it’s your responsibility that it should be clearly and easily reflects in your website. The design should be user friendly to navigate related pages. It is expected to have specific text contents to provide more information quickly. Backlinks can be generated to make the navigation easier within the pages. These precautions help users to stay on your page for longer duration which ultimately starts the conversation between you and your prospective buyer.
- To get connected
Finding contact information on the website is the easiest way now a days. A user can simply go online and can get the contact information in all the forms. He can choose to email or make a phone call or fax or can simply check your social media pages to get connected. Converting users into leads is one of the main purposes of having your company website. Hence, make it user friendly so that your contact information is easily accessible. Design a website in such a way that your main contacts are displayed on your home page. Having a call to action button on homepage is highly recommended. Online chat is an instant way of contacting now a days. Just follow that.
- To make some transactions
If you are owning an ecommerce website, then people will come to you for online shopping. Here money matter is involved. When user land on your website with this purpose, make sure that they get to do exactly what they are looking for. Complicated path to transaction may force them to leave your website without any transaction.
Know your target audience and set some purpose for your prospective customer to visit your website. These two way thought process will help to increase the traffic of your website which will ultimately convert a user into leads.
We are happy to help you to generate two way thought process. Please connect on firstname.lastname@example.org for free website audit.