It is true and obvious that the people will make a final decision after seeing a property in person. But investors conduct thorough research before seeing the property. If an expat is looking to book a property in his home country; then it is not always possible to go in person. At this point, having a strong online presence is very much important.
Digital marketing has not changed the market entirely. The realtors are present online by some or other way since years. The perspective of customer has been changed. He is moving from ordinary method to digital tools. He is making himself easy by browsing the properties online or by utilizing mobile applications.
In short, for realtors, it is indeed necessary to have a strong online presence and digital marketing. Let’s discuss what are the best ways to increase your lead generation
1. Email Campaign
This is one of the best way to generate leads for real estate. Email campaign allows to give information about the new deals as well as the old leads can remain in customers’ inbox for long duration. Hence, in case the customer need to check the old offers, he can simply find in his inbox.
2. User friendly Website
Your mobile friendly website should be able to provide the following information to the user.
- All new property listings with necessary details
- Contents which will guide them throughout the buying process
- Related services information like moving, lawyers, home inspectors etc.
When a user gets all information in one link, it makes him feel better and provogue him to take some action.
3. Virtual Tour
Research says that videos generate 49% faster revenue than non-video marketers. Virtual tour help clients to get an idea what exactly a home is offering to them. A real footage of home gives a better impact and increases the chances of trust against the real estate company.
4. Social Media Marketing strategy
Concentrate on your social media marketing strategy. We recommend to create varied contents rather than only posting of property listing. Relevant blogs, success stories, case studies are equally important to grab the attention of the customers.
The digital marketing has made easier for real estate companies to provide relevant information to their prospective customers. Hence, it is important to take advantage of these digital tools to create a combined online presence which will drive the quality leads to your company.